Email Marketing That Sells
Event on 2013-04-02 19:45:00
Email Marketing that Sells
Jonathan Crossfield, Freelance Copywriter
Tuesday, April 2nd from 7:45 – 9.15 pm
Email content marketing can be one of the most powerful tools for sales and retention, but with the tens of hundreds of emails that we receive every day, it can be difficult to cut through the noise. If you are feeling disheartened that you are you creating a weekly newsletter that your users aren't reading, or if you haven't yet dipped your toe in the email marketing space for fear of what to include in your content, then this class is for you.
The class will take students through the process of how to structure great email copy, increase open rates, click through rates and conversions and importantly, how to encourage people to sign up for your emails. The class is suitable for any business keen to use content marketing to increase brand awareness.
In this class, you will learn:
- Copywriting best practice advice for marketing emails
- The subject line: how to increase your email open rate
- Email marketing strategy: how your EDMs and newsletters fit into your marketing plan
- The mailing list: how to attract subscribers
- Analytics and reporting – what does success look like?
Jonathan Crossfield is a storyteller, writer and content marketer, helping brands tell stories their audience want to read. He writes a popular column for the US-based Chief Content Officer magazine and has won awards for his articles on digital marketing for Nett Magazine and his over-opinionated blog Atomik Soapbox. Follow Jonathan on Twitter at @Kimota.
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