Email Marketing with MailChimp – November 25, 2014

Email Marketing with MailChimp – November 25, 2014
Event on 2014-11-25 19:00:00

Email Marketing with MailChimp

Tuesday November 25, 2014, 7pm – 10pm
Artscape Youngplace
180 Shaw Street, Studio 110, Toronto 

Email still dominates online marketing for making sales and staying engaged with customers. But success takes more than a monthly newsletter blasted to a list of email addresses. In this hands-on workshop you'll learn how to collect custom profile data from subscribers; intelligently segment your email audience; repurpose your blog posts into automated email updates; and create sophisticated "drip" campaigns to educate customers over time. Attendees will walk away knowing how to do all of this, plus create mobile-friendly email templates, through the delightfully easy-to-use MailChimp service. We'll also cover the new Canadian Anti-Spam Legislation, so you learn how to use email marketing legally and effectively!

Note: You can transfer what you've learned to another email marketing program, but we highly recommend using MailChimp, and that's what will be taught in the class.

Included in the Workshop:

  • high quality instruction by a professional internet marketing specialist
  • small class size
  • a take-home MailChimp reference guide
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. To find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series, and to sign-up to the Artscape Launchpad subscriber list, please visit 

About the Instructor, Andy McIlwain:

Andy wears many hats: online marketing specialist, community manager, event planner, front-end web developer, coffee lover. He’s worked with boutique agencies, tech startups, non-profit organizations, artists and small businesses. Andy is the lead organizer of the Toronto WordPress Group and WordCamp Toronto, and his new venture, Bonavo, helps organizations create thriving communities of their own. Andy is a strong believer in accessibility, education, and open technology. When not at a computer, Andy can be found doodling in a sketchbook or walking aimlessly around the Yonge & Eglinton neighbourhood.

The not-so-fine print:

• Laptops are required for this class. Please bring your laptop and power cord.

• For our cancellation policies, please visit

at Artscape Shaw Street Centre
180 Shaw Street
Toronto, Canada

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