Embrace the Mobile Era

Embrace the Mobile Era
First of all, the Google SERP displays differently whether you are searching on your desktop or mobile. This means that mobile users will only see up to 2 ads in the top positions, followed by organic results and then two ads at the bottom of the first …
Read more on QueryClick (blog)

Halfords: the customer journey from search to checkout
As you can see Mothercare rules the SERP here, with Argos and Kiddicare close behind. Halfords is the fourth organic result, but obviously it feels this isn't good enough (and it may be right) so it successfully bids for its place in the sponsored area …
Read more on Econsultancy (blog)

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