Emphasis on Content Marketing Revives Agency SEO Efforts and Revenues

Emphasis on Content Marketing Revives Agency SEO Efforts and Revenues
What good is digital content if no one can find it? That's a question driving growth at agencies as marketers rediscover search-engine-optimization's role in making or breaking a campaign — and selling product. "A lot of our clients are starting to …
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Study: 80% of Companies Will Increase Digital Marketing Budgets
"One challenge that has been very prominent for digital marketers is the hiring of great talent, and companies are finally getting the budget to do that," said Laura McGarrity, VP-digital marketing strategy at Mondo, a technology and digital-marketing …
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8 things in a digital marketing specialist's bag
It is difficult to believe that someone as vocal and confident as digital marketing specialist Pat Law has a fear of public speaking. "When I tell people that I am an introvert, most of them look at me in disbelief," says Ms Law, who started speaking …
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