Engaging & Retaining your App Users
Event on 2015-11-17 08:30:00
Join Urban Airship & Optimizely for an educational and insightful morning around the theme of 'Engaging & Retaining your App Users'. Breakfast will be served from 8:30am. Come along to learn: How great mobile engagement can supercharge the success of your in-app campaigns How to gain more control over your live app even in between official releases Where to apply data driven design in your apps How to stop getting bad reviews for your app How Sky Sports approach their digital strategy The agenda for the morning will be: 08:30-09:00 – Breakfast & networking 09:00-09:15 – Welcome from Brent Hieggelke, Urban Airship 09:15-09:30 – Oren Cohen, Optimizely 09:30-10:00 – Jamie Allen & Spencer Hudson, Sky Sports 10:00-10:30 – Break-out sessions Speakers: Brent Hieggelke is the Chief Mobile Evangelist for Urban Airship and is responsible for uncovering and inspiring innovation with customers, app development and agency partners, mobile platform providers and the industry-at-large. Before Urban Airship, Brent spent more than a decade helping brands optimize digital marketing initiatives in Marketing Executive positions at WebTrends, TouchClarity and Omniture. He is a member of the Mobile Marketing Association's North America board and the International Executive Council of the Internet Marketing Association. Oren Cohen, Head of Mobile for Optimizely, has a wide range of experience in the world of data-driven personalised marketing from database email marketing to online AB and Multivariate testing. Oren has spent the past several years in various marketing technology roles across Europe. He is fluent in English, Hebrew and Spanish, and holds degrees in Mathematics & Industrial Engineering, as well as a Masters in Business. James Allen, Mobile Product Manager at Sky Sports, has spent almost 10 years managing and developing their digital engagement with the Sky Sports ever-growing fan base. Presently he manages four apps & a mobile internet site. Spencer Hudson, Product & Insight Manager – also from Sky Sports – is responsible for the digital insight capabilities & content management system for Sky Sports. He has spent 10 years working in digital roles and the current digital products that he owns have a monthly audience of over 30m users.
at Adam House
7-10 Adam Street
Charing Cross, United Kingdom