Enterprise hits and misses – November 17, 2014

Enterprise hits and misses – November 17, 2014
No, this doesn't resolve all the complexities Dick Hirsch raised in his HCP versus HEC versus sERP post. Though I agree with Den that a ruthless therapy session of product name clarifications would go a long way towards fixing market confusion on these …
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Don't place all options on one digital platform
Collectively, websites that are visible on the first page of Google's SERP generally receive about 54 per cent of clicks for a particular search term (source: Moz.com). So, the impact on these websites and businesses was a sudden, huge loss of revenues …
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In A Big Shift, Google's Latest Ad Test Drives Users To Google Shopping, Not
… retailers that carry and advertise David Yurman products. The user experience isn't limited to a handful of product ads on the web search results. This view gives users a much broader view of product selection and pricing than is possible on a web …
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