Enterprising Women Conference

Enterprising Women Conference
Event on 2013-02-11 09:00:00

YWCA Muskoka is excited to announce the First Annual Enterprising Women Conference to take place on February 11, 2013. It will feature Dianne Buckner, the host of the popular CBC reality television show The Dragon’s Den, as a keynote speaker.

As host of a show that offers business investment opportunities to entrepreneurs based on their business ‘pitch’ to the members of the Dragon’s Den, Buckner will offer her own wisdom at the conference on what she calls ‘The Art of the Pitch’. This theme is relevant to women at all stages of business – from planning stages to experienced business owners. There is going to be time during the day for individuals to work on their own personal pitches and receive feedback from facilitators and other participants.

Along with Buckner’s address, the all-day conference will feature concurrent sessions on a variety of engaging business topics including: expansion and growth; funding opportunities for small and medium sized enterprises, improving you bottom line by considering a green business advantage; creating a social media marketing plan; and strategies to sustain your energy and your love for what you do. A Business Marketplace will offer participants the opportunity to learn about different funding sources and local resources for small- and medium-sized enterprises. Lots of great networking will also take place.

Concurrent Sessions that will be offered are as follows:

Session A – 11:15-12:30

Beyond Muskoka Expansion and Growth
Do you have the ambition and aspiration to take your business to the next level? This session will help you gain knowledge about breaking into new markets regionally and beyond Muskoka. You will gain a better understanding of the Federal Government’s role in assisting small and medium sized businesses with growth and competitiveness. Hear from a representative from WeConnect, a not for profit organization that works to develop access to market opportunities globally to support the growth of women business enterprises in Canada. Listen to a business woman share strategies used to expand markets nationally and internationally. Find out about opportunities that might match your business.

Show me the Money! Development one step at a time
Are you looking to advance your business and expand your position in the marketplace? Have you been looking for funding opportunities that may help you get started? Do you wonder what your local banks can do to help you to get your ideas started or to expand and grow? Learn more about small and medium sized business funding opportunities available. Hear how one Muskoka business woman helped get her growth plan off the ground.

Green 4 Business Improve your bottom line, Reduce your footprint
Curious about how your business can become more environmentally sustainable? Greening your business can bring many lasting benefits. This session will help you discover the business opportunities in environmental sustainability. You will better understand how going green can increase revenue, reduce costs and improve your brand reputation. These are business innovations you can be proud of and will want to communicate directly to your customers.

Session B – 2:45-4:00

Sustain your Energy Renew, Refresh and Recharge
We all keep charging ahead, working hard each day to get it all done. How do you find a “weekly cup of calm”? When and how do you stop and recharge? How do you renew the strength to survive, thrive and drive your business? Hear about how our minds and bodies are wired in terms of stress and the importance of social connectedness and relationships for regulating stress and maintaining health. This session will remind you to stay on top and take the time for yourself and your team to renew and recreate, making your work time more productive.

Planning for Success Promising Practises
YWCA Muskoka wants to help improve financial and growth opportunities for women business owners in Muskoka by making financing and resource information more accessible. To begin let’s improve your understanding of practices within financial organizations and take a look at guiding principles you may consider when planning for sustainability and potential growth. This session will look at a resource document being created by YWCA Muskoka that will better inform women business owners and partners who provide support and lending services to women, of the practices that will help ensure an unbiased approach. Get to know the resource document and provide YWCA Muskoka with your feedback.

Harness your Market with Social Media What about a plan?
Everyone agrees that businesses have to leverage the power of social media. How does social media fit into your integrated marketing strategy? What are the best and most effective ways to establish relationships, foster communication, and improve brand awareness? How do you decide which platform to select: Facebook, Twitter, LinkedIn, Etsy or Pinterest? Are some platforms more preferable or suitable according to the nature of your business and where the desired audience is available? This session will help you think about how to maximize your social media efforts.

at Mark O’Meara Clubhouse
245 Grandview Dr N
Huntsville, Canada

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