Essence of Public Relations & Crisis Management
Event on 2015-05-04 18:00:00
Public relations and crisis management have been underestimated ever since consumerism and mass media have dominated our personal lives… Thanks to marketing geniuses!
Fortunately, PR managers are still around and willing to communicate crises properly with minimum compromise to stakeholders' shares.
Our speaker, Mr. Joseph Singerman has over 30 years of practical experience in print and broadcast journalism. He now provides private consulting in crisis communications, media relations and marketing for both small and large corporations.
What will you learn in this event?
1. The need of PR department in small and big companies, for-profit and non-profit organisations and anything in between;
2. The difference between PR and Marketing;
3. The importance of company image from a relatable perspective;
4. How to build effective and lasting relationship between companies (B2B) and clients (B2C);
5. Social media strategy; and most importantly,
6. Use PR to stimulate business without sounding like a "sales pitch."
Following a successful career, winning many national and international awards, Joseph Singerman embarked upon a communications career working as Director of External Communications (Bombardier Aerospace), and Director of Media Relations (Alcan Inc).
He is also a trainer and lecturer at the Defence Public Affairs Learning Centre in Ottawa. He teaches military officers from Canada and NATO countries, the fine art of crisis communications, crafting important messages and dealing with crisis.
Through his broadcasting and corporate career, Mr. Singerman has lectured in journalism and communications, first at John Abbott College, Concordia University, and as a guest lecturer at Meiji University, Hiroshima Japan, at the Graduate School of International Relations.
Joseph Singerman’s connections with institutions of higher learning led to his community involvement at Bishop’s University in Lennoxville, Quebec.
He was a two-term member of the Corporation of the University as well as member of the Executive Committee in charge of new building projects and a major environmental program.
His legacy: he changed the 120 year old steam-heating system into one derived from Geo-Thermal heating. The carbon-savings per year was equivalent to the elimination of 10,000 vehicles on campus, not to forget the cost-savings to the university.
Giving back to the community is part of Mr. Singerman’s DNA!
- He is the Vice-President, Air Operations of the Eastern Townships Air show, a non-profit organization which donates its profits to educational and community organizations doing good deeds in the Eastern Townships.
- He is also the Vice-President of the Knowlton Literary Association, which has been mounting an outstanding literary festival for the past five years. He has also been a Member of the Board of Directors of The Knowlton Theatre.
Lastly, Joseph Singerman’s clients have included the following:
- International Civil Aviation Organization, a United Nations body headquartered in Montreal,
- Montreal Police,
- National Defence,
- Montreal universities and
- many not for profit groups and NGO’s working in Central and South America in community development.
Dress Code | Business Casual
…And never leave without your portable trophy, i.e. Business Cards.
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at John Sleeman Pub
à l’étage du Restaurant “Alexandre