Ethics and Equality

Ethics and Equality
Event on 2015-07-08 08:15:00
Ethics and Equality Public relations is rarely depicted in the media as being an ethical industry.  The relationship between journalist and PR can often be fraught but in so many ways it is symbiotic.     President of the CIPR, Sarah Pinch is committed to restoring trust in the profession.  One of the steps towards this is to ensure that members of the CIPR subscribe to an ethical way of working.   In 2015, this and abolishing the gender pay gap that plagues this, and indeed many other, industries is high on the list of priorities.  In this engaging session, Sarah will be in Cornwall to deliver her 'State of the profession' analysis and to explain why Ethics and Equality are so important to the institute.   Limited to only 20 places, this will be a great place to speak directly to Sarah about her vision for a more ethical and inclusive future and why the new 'Ethics' CPD modules will be so important.   Also speaking will be Paula Martin, Chief Executive of the Cornwall Air Ambulance Trust.  Paula knows all there is to know about being a woman in a competitive arena and taking an organisation to the very top.  When Paula took the helm at the Air Ambulance there was negative media attention, poor public perception and adminstrative issues throughout.  Under her steadying hand the charity has come through that storm and this year scooped three awards at the Cornwall Business Awards, including the over all Winner of Winners.   Paula is an inspiration to anyone, but especially to other women in business and her story is not to be missed.   The focal point of the morning however will be in the form of a round table discussion, where everyone will be able to discuss any issues surrounding equality in the workplace and how to maintain the highest ethical standards where others may not.

at St Austell Business Park
Treverbyn Road
Saint Austell, United Kingdom

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