Event Marketing Class (Pilot)

Event Marketing Class (Pilot)
Event on 2012-09-20 17:00:00


This Event Marketing course helps business owners and marketing managers to learn how to promote courses, seminars, conferences, and other events. People in charge of events need to know how to reach qualified attendees candidates with motivating messages that get them to register and attend events. Many traditional promotional methods have become costly and ineffective. Promoting events using social in the wrong way can be ineffective or even result in negative comments or getting removed from social media groups. There are some simple steps and processes that can be used to help you promote events in less time and at lower cost.


Learn event marketing objectives including building contact lists, gathering content, engaging key clients, generating revenue, and publicity. Discover time saving ways to perform competitive analysis for gathering sample materials, typical event performance, and how to analyze the information to more effectively promote your event. Event scheduling considerations are explained including impact from other related events, presenter availability, session sequencing, and promotion capabilities.


Event promotion can either be paid or unpaid (e.g. social media). Paid advertising for events can include a mixture of Internet ads, mass media advertising, or specialty advertising which can be media based (per impression) or performance based (pay per registration). Promoting events on social media channels such as blogs, discussion groups, photo sharing sites and other shared media sites involves discovering key audience interests and ways to use indirect promotion. There are many directories which offer free or low cost listing fees for events.


Key types of co-marketing partners such as trade magazines, associations, and local media can have a dramatic effect on your ability to reach and motivate attendees and exhibitors. Direct marketing options include talk radio, direct mail, and telemarketing can be highly effective if setup and managed well. Event communication involves multiple touchpoints with attendees that can build trust, relationships, and desire to attend.


Event marketing plans include a list of media channels, campaigns, budgets, resources, and timelines which coordinate the overall marketing process.


Course attendees receive access to many templates, worksheets, list of tools, and how-to guides that can help to make your events highly successful.

at QIC Learning Center
1500 Piney Plains Rd
Cary, United States

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