ExactTarget's #ET13 Day 2: Email the foundation of digital marketing

ExactTarget's #ET13 Day 2: Email the foundation of digital marketing
“When I saw the decision tree feature [Journey Builder], I was blown away. Right now, I am that tool. I am the decision tree. Having that available through ExactTarget will free me to focus on creating even more meaningful interactions with customers.
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OpenText, ExactTarget Combine Digital Marketing, Digital Asset Management
… automation vendors, today's competition is driven by, well, competitors combining. We've seen a flurry of product integration and merger activity as of late, and this week sees another partnership that intends to boost each company's digital …
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