(PRWEB) February 13, 2006
Think of your website as an extension of an existing business, without the walls of wood, concrete or steel around it. Just as you would manage a business housed in a building, a website business housed on the Internet needs to be managed as well. It is your contact to members, clients and or buyers. Your business provides a need, a solution, or a product which is represented by your website presence. Naturally you will want to promote your website and expand its potential.
One way to do this is to collect the email addresses of those who visit your site. Increasing the number of visitors to your website will increase the odds of a product being purchased or your membership growing. An excellent method of collecting email addresses of those visitors is to use an opt-in option which allows them to basically volunteer their address to you in exchange for something from you, for example a newsletter.
To collect the submitted addresses you will need an autoresponder which you subscribe to on the Internet. Not only does an autoresponder collect the addresses and save them in its database (which takes the hassle out of you trying to maintain the database) but it can automatically send emails to those addresses at a preprogrammed date and time. Once you’ve set up the autoresponder emails, which allows you to keep in contact with the people who have visited your site, your valuable time is available for other projects.
By keeping in touch with those visitors to your website you can inform them of additional free information and/or new available products or discounts, etc. When you do this you remind them of your presence on the Internet and are more likely to bring them back to your site. The more often they return to your site, the greater the opportunity for them to respond to your business and for your business to grow.
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