Expand your Web Strategy to Reach a Global Market
Event on 2012-11-14 13:30:00
Thanks to the power of the internet, businesses are able to reach international customers and expand their markets overseas more effectively than ever. However, your international web strategy won’t be successful if it is not adapted to different languages and cultures.
In this brand-new educational seminar, online marketing professionals and international business experts from WMEP, Translations.com and Top Floor Technologies will provide valuable guidelines and suggestions in taking your website global. You will learn:
- The benefits of building an exporting strategy
- Key considerations in website translation
- Best practices and process in managing multilingual content online
- How to improve your search engine performance internationally
- The top five mistakes companies make in international e-businesses and how to avoid them
Roxanne Baumann, Director of Partnerships and Alliances of WMEP
With more than twenty years of expertise in manufacturing, Roxanne has an extensive background in international business and is an expert in “outside-in” manufacturing and process redesign. Roxanne leads WMEP’s acclaimed ExporTech program, helping small to mid-size manufacturers rapidly develop and execute a successful export strategy.
Nicholas Panagopoulos, Director of Business Development at Translations.com
Nicholas has an incredible number of businesses that he has personally helped launch an international presence. Nicholas has literally travelled the globe working with small companies and fortune 100 firms.
Shane Fell, VP – Business Development, Top Floor Technologies
Shane has over eighteen years of marketing experience and has helped a variety of businesses successfully plan their online marketing initiatives – advising them in areas such as web design, content development, search engine marketing, and more. Shane is a featured speaker at business events, and spearheaded the launch of Top Floor’s Internet Marketing seminar series.
Dan D’Amore, Sr. Account Executive, Top Floor Technologies
Dan has over 25 years in the technology sector including the plan and execution of successful web development and Internet marketing initiatives. His diverse and extensive experience with both domestic and international projects has taught him how to truly understand his customers and brings them well-thought and strategic solutions to help grow their businesses.
at Top Floor Technologies Training
2725 S. Moorland Road
New Berlin, United States