Facebook Essential Training

Facebook Essential Training
Event on 2013-10-12 09:00:00


What's all the fuss about Facebook and Social Media?

This is a full-day workshop for business owners and managers aimed at helping you get up to speed as quickly as possible on Facebook. The approach taken is that of an online business marketing perspective and with the aim to start using Facebook to build your brand, improve your customer service and increase sales.

This workshop focuses on the Whys, Hows and Whats of Facebook – all practical, relevant, up-to-date information that you can apply immediately.


Did you know?

  • Facebook has 1.11 Billion+ active users

  • 11,534,540 Australian accounts

  • 1,430,300 users within 80km of Brisbane

  • 50% of active users log on to Facebook EVERY DAY

  • Average user has 141 connections

  • People spend an average of 140 mins per week on Facebook

  • There more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products.

  • Yet only 500,000 businesses worldwide have used paid Facebook advertising

Do you know any other place online or offline where your business can get this potential exposure? Don't let Facebook confuse you. Here are 7 quick questions for Brisbane small business owners…. 

  1. Do you still think it’s just for your kids to use to swap photos?

  2. Are you wondering why you are seeing ‘Like us on Facebook’ signs appearing on business signage and advertising?

  3. Do you want to learn how you can leverage Facebook marketing to gain visibility for your products and services? 

  4. Do you want to build a community around your brand and connect with your customers so you can give them great customer service and keep them coming back?

  5. Do you want to learn how to use Facebook properly as a business owner/manager so that it doesn’t eat up your valuable time and get poor results?

  6. Are you confused about where to start and short on time to go looking for Facebook resources while at the same time still trying to keep your marketing costs down?

  7. Or are you just curious about the future of business marketing?

Get Up to Speed Quickly

This is an opportunity for you to have your curiosity and your questions about Facebook and social media answered and to get it working for your business.

It’s also a great chance to network with other local business owners and look at Facebook promotional joint ventures.

Facebook offers a unique marketing experience… Quite simply – there is no other place like it!

Learn more about how to use Facebook for:

 Your business branding

 Your engagement with your customers

 Driving potential traffic to your web site

 Managing and maintaining a good reputation online

 Attracting potential new customers

 Advertising and promotion


Facebook can help you with all of these aspects of your online marketing including how to find Facebook members relevant to you and how to closely target your key markets.







The Workshop Content

The workshop will have a strong practical element to it and the Facebook essentials are covered step by step. It brings everything you need to know together into one place, collated and presented in a clear, succinct, understandable fashion.

You are highly encouraged to bring your laptop along and use the Wi-Fi connection to make changes to your pages as you go through the workshop.

Read down the page to see some of what is covered during the day.

Handouts will be provided so you can take them home and refer to them after the course when implementing your own Facebook marketing.

At the end of the day you will know where you need to focus your time and efforts to get the most out of Facebook from a business approach. 



Here’s a sample of what you will learn in

the one day workshop:

  • The differences between a Facebook profile and a Facebook page – avoid one of the most common mistakes local businesses make.  

  • How to setup your business presence so it conforms with Best Practice

  • How to make the best use of the Real Estate Facebook gives you to include your marketing message.

  • The best way to link between your personal profile and business page

  • How to administrate and maintain your page to avoid most of the common problems businesses face.

  • How to promote your Facebook page on your website and offline through signage and mobile phones.

  • How to navigate the rules of Facebook competitions so you don’t put your page at risk.

  • How to practise Facebook etiquette when it comes to promoting your business page on other pages.

  • How to select the applications to include on your business page

  • Where to go to list and promote your events and how to send out promotions and offers

  • How to build the number of people that 'like' your page and why you want to do this

  • What type of content to create and share on your page to stimulate interaction from your visitors

  • How to use geographical and mobile phone features of Facebook.

  • How to run a professional Facebook Ad campaign and the concept of pay per click and sponsored stories.

  • How you can leverage your time with mobile apps

  • How to track and measure the success of your Facebook page – statistics and online monitoring


 About the Presenter:

Mick Cullen – Owner of Redcliffe Marketing Labs – an online marketing business, based in Redcliffe, assisting local business owners in understanding and implementing online marketing strategies using social media, web video, email and search engine optimisation.

Mick is passionate about helping you as a busy business owner to leverage your time and money for better results by cutting through the maze of information and products out there – breaking it down to the bare minimum effective dose you need to start making a difference.

A Snapshot of What Others Are Saying:

“Mick, Thanks again for running yet another great Workshop. The 2 I have attended both offered valuable tips and insights. I recommend any small business owner attend these as Mick is both a great speaker and extremely willing to assist those small businesses that require that extra bit of help.” 

– Matthew Fox

“Mick Cullen is extraordinarily generous with his time, and is a very competent presenter … clear, brief, and no-nonsense.”

– Carmel Glover

"I have been to several of of Mick's workshops, and find them well presented, very informative and well worth the time."

– Beth Reid, Scarborough

"Mick has and continues to educate our business into the 21st Century in regard to technology. He explains things in simple terms and makes sure they are relevant to our business. We have been asking for workshops to gain further information and support so as to be more independent with new technologies."

– Stacey Platts, Redcliffe


"Mick is a guru when it comes to internet marketing but don't be scared by that.  His relaxed and down to earth style will help you overcome any barriers you may have with the concept of social media and the whole "taking your business online" thing.  Mick has been a great supporter of my site, and I love the way he is passionate about getting Redcliffe businesses online and utilising these wonderful 21st century tools we have available.  I promise you won't be wasting your time or your money."

– Belinda Hodge, Margate

"Mick helped me to understand what I needed, how to come up with the solutions to these issues and to start thinking ahead. I would highly recommend his services to anyone I know, especially for small business people like me."

– Melissa Mataic, Scarborough

"Thank you so much for all of your help Mick, you passed on a huge amount of helpful information and explained it very clearly (so people like me can understand!!), and it gave me ideas and direction for how to build my business."

– Sam Davies, Scarborough

When and Where:

Scarborough Beach Resort

89 Landsborough Ave 


12 Oct 2013 – 9am – 4pm  

Please be seated and ready to go.

Presentation will start at 9am.

You will have the opportunity to explore the local cafes and restaurants during the lunch break before diving into the afternoon session.


Pre-Requisites + What to Bring:

  • Laptop or iPad/tablet + appropriate power cables
  • Your Facebook login details (if you don't have a facebook account please contact the organisers prior to the workshop for help)
  • Able to access at least one email account from your phone (if you need help with this then please contact the organisers prior to your arrival for help)
  • iPhone charger
  • Laptop + USB (optional but will help with some of the course work. Please install iTunes)


0 per person.


Satisfaction Guarantee:

If at the end of the training workshop, you don’t think that you had a great time and are not 

walking away with new skills and methods to get more out of Facebook for your business then we will refund your money back, no questions asked.

We think this knowledge is so important for your business and are passionate enough about it that we take all the risk for you.

How to Book Your Place:

Book your place at this workshop by purchasing through the ticket system at the top of the page.

This workshop is strictly limited in numbers to ensure personal attention. With a high level of interest already shown you are advised to secure a place as soon as possible.

Can’t Make This Event Or Looking For More Training?

There are several courses on different business topics being run this year.

My recommendation it so look for the ones that either are closest aligned with your business or that fill in the biggest gaps in your knowledge.

More courses…


Share This Event:

Do you know someone that could benefit from attending this workshop and learning more about using their iPhone effectively?

Why not help them out by sharing this event with them.

Just cut and paste the link below to an email, tweet or Facebook update.

–>>  redcliffefacebookworkshop.eventbrite.com.au <<–

FREE Business Growth Resources:

Training, tips, tools and resources that no small business owner should be without – well worth your time.

  • Redcliffe Social Media Training Group – 160+ local business owners(Link)
  • Productivity Tools Handout PDF (Download)
  • Recommended Reading List PDF (Coming soon)






at Scarborough Beach
89 Landsborough Avenue
Scarborough, Australia

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