Facebook for Business and WordPress Training

Facebook for Business and WordPress Training
Event on 2015-03-19 09:30:00

Meet the trainer

Heather Robinson of  Skittish Digital Marketing Consultancy has been marketing businesses and organisations online since 2005. With experience of both B2B and B2C markets, Heather brings her expertise of web design and development, search engine optimisation, Google AdWords and social media marketing. Heather also speaks at national and international conferences and has just published a book for small business owners about the benefits of online advertising.


The venue is the Royal Oak in the centre of Settle and there is a large free car park behind the pub. The morning session will be on Facebook for Business between 9.30 and 12.30 and the afternoon session between 2 and 5 pm will be on blogging with WordPress.

Numbers are limited to a maximum of 12 for each workshop. Course handouts and hot drinks are included in the fees. Please arrive 15 mins before the start time to get computers and internet set up. The Royal Oak will be serving lunches and there are many other food options in the market square for those of you doing both workshops.

There is a £5 discount for booking both workshops (use discount code both) and an additional discount for paid up members of North Craven Networking Group using the code you have been emailed.


Facebook Pages and Promotion 9.30-12.30

Who is it for?

This workshop is for business owners and marketing professionals who want to utilise Facebook for their business, building a following and engaging with their audience. The course is ideal for those who are new to Facebook for Business or for those who have a Page but are struggling to make it work for them.

What you will learn:

  • How to complete and optimise your Facebook Business Page
  • Building your followers and engage with them
  • What to post and when to post it
  • Introduction to Facebook advertising

Prerequisites: This session is theory based and as such, you do not require a laptop, but if you wish to follow along you are welcome to bring your own laptop, in which case you will need access to a Facebook personal profile and/or a Facebook Business Page.

Blogging with WordPress  2-5pm

Who is it for?

This workshop is for those wishing to get to grips with blogging for the first time, learn more about the capabilities of the WordPress interface in a hands-on environment and begin to put together a content marketing plan.

What you will learn:

  • Introduction to content marketing – identifying your audience, what to write, creating a plan
  • Introduction to WordPress
  • Key Features of the WordPress interface
  • Navigating your way around your blog
  • Adding content to your blog including images and video
  • Optimising your content for search engines
  • Sharing your content on social media

Prerequisites: Access to a WordPress.org website or blog. Please feel free to bring your own laptop. Please note that tablet computers offer limited functionality and may prevent you from fully engaging with the course.

at The Royal Oak
Market Square
Settle, United Kingdom

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