Facebook For Business Beginners – Online Workshop

Facebook For Business Beginners – Online Workshop
Event on 2013-10-18 09:00:00

ONLINE WORKSHOP Facebook for Business
– Where Do I Start?

As a business owner, or marketing professional, you see the power of Social Media Marketing to grow your business.  You've heard all the buzz about FACEBOOK and know you should be doing something to embrace its use as part of your overall marketing strategy – BUT are you totally confused about WHERE TO START and HOW?:

What if you could be shown EXACTLY how to, not only get started with Facebook, but how to maximise Facebook marketing to grow your business the RIGHT way. With a training that will have you not just learning but actually BUILDING your Facebook presence step by step.

How about being trained by one of Australia's leading Social Media Specialists – Zoe Wyatt, without leaving the comfort of your home or office!

Well guess what…here’s your big chance…

Facebook for Business Beginners Online Workshop


3 Hour Virtual Workshop 

October 18th, 2013
9:00am – 12:00pm PST (USA)

To effectively market your business on Facebook, you need to understand how it's 1.2 Billion members are using the site.  So we start with a summary of Personal use of Facebook to learn how to separate your business and private use of the site and then move into builidng your Facebook business marketing.

This training is aimed at the beginner's/novice level but you will need to have a personal Facebook profile set up that you can log into during the training.

We also encourage you to think about what you want to achieve for your business from Social Media Marketing before the training.  You will be guided (hands on laptops) through setting up a Facebook Business Page during the training.  If you already have this established, we will show you how to ensure this not only conforms to Facebook's rules, but also how to maximise it for business results.

Topics covered include:

Facebook Personal PROFILE Settings & Privacy

    • Overview of Facebook – Stats, Facts and Latest Updates
    • Understanding the Structure of Facebook


  • Overview of Friends lists, Personal PRivacy and Account Settings
    – and why this is so important in separating your business and personal use
  • Plus understanding how your potential clients are using Facebook

Facebook Business PAGE Marketing

  • Overview on how Facebook can benefit your business
  • Setting up your Facebook PAGE the RIGHT way
  • Structure of your Facebook Page and the 3 crucial questions you need to answer in order to get results
  • Zoe's Magic Posting Formula
    What to post about for maximum engagment/results and where to find content
  • When to post (get this wrong and you are wasting your time on Facebook)
  • Your Next Steps (your Business is on Facebook – now what?)

PLUS – You get to ask questions, and receive feedback from Zoe just as if you were in the same room as her.

PLUS, PLUS – To ensure you get maximum results following the workshop, you will receive a month's free membership to the Social Media Success Squad.  Our online mentoring site and support group – with monthly webinar, membership portal and exclusive Facebook Group to get all of your Facebook questions answered.

Numbers for this training are STRICTLY LIMITED to ensure maximum results.

BOOK NOW to secure your seat to this exclusive training!

This is an interactive online workshop that requires you to have access to your own desktop or laptop* as you will be working on your actual Social Media Marketing setup.  The workshop will be recorded and video made available to all paid registrants.

All participants attending the workshop live will have the opportunity to ask questions. 
You do not HAVE to attend at the specific event time, and may instead register to only view the recorded training, but you will not have the opportunity to ask questions of Zoe.

Introducing you to Your Social Media Mentor from 'Down Under'

Zoe Wyatt

Zoe is a Social Media Marketing Specialist, Speaker, Trainer, Manager and Internet Entrepreneur, operating multiple businesses from her laptop while traveling the World.

With a Twitter following in excess of 60,000, over 125,000 views of her training videos on YouTube plus thousands of friends on Facebook & LinkedIn, it’s no wonder she was selected to attend the "10 for10" internet marketing training intensive in New York.

Zoe Wyatt and her husband Mark, are based on the Sunshine Coast, in Australia, and operate a full service Social Media Marketing Consultancy with clients around the Globe. Zoe is the Social Media Specialist at "The Creative Collective" and regular keynote speaker, trainer and contributor to online and print media. Find out more about Zoe here:

What to expect…

During the Facebook for Business Beginners – Online Workshop, Zoe will explain all the ins and outs of using Facebookf or Business promotion. Starting from the absolute basics of using Facebook through to how to promote your business professionally on the site – virtually 'looking over your shoulder' step by step to get you kick started in Social Media Marketing the RIGHT WAY.

Due to the interactive nature of this training – numbers are strictly limited .  Book early to avoid disappointment.

(* Access to a desktop or laptop computer is required to get the maximum results from this training. Tablet computers (such as ipads) and mobile devices do not allow access to the full range of functions you require on the workshop day.)

You will need to download the workshop software (free of charge) to your computer prior to accessing the online training.  Instructions will be included in your registration confirmation email.


TERMS: If you are unable to attend a booked session you are welcome to send a substitute attendee in your place.  All sales are final and no refunds will be given except in the event that minimum numbers for the training are not reached.  Minimum number of attendees for this event is 5.  If this number is not reached confirmed attendees will be notified and given the option of a refund or transfer to an alternative training.  

Additional expenses (if required) are the responsibility of attendees and no reimbusements will be offered in any form for expnses incurred in acessing this training, or if the training does not go ahead for any reason.

Zoe Wyatt and Social Media ShortCut are not representatives of, nor in any way endorsed, by Facebook Inc or Facebook. 

If you have any questions, please email the Social Media ShortCut team at Support@SocialMediaShortCut.com prior to booking your ticket.


at MonOrchid Gallery
214 E. Roosevelt St.
Phoenix, United States

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