Fairfax Media Launches Local Version of Hearst’s LocalEdge Platform to Equip Australian Businesses with Digital Marketing Solutions

Sydney, NSW and Buffalo, NY (PRWEB) November 12, 2013

Leading multi-platform media company Fairfax Media has launched a suite of digital marketing services and solutions for small to medium enterprises in Australia using a local version of Hearsts highly successful LocalEdge digital marketing platform.

LocalEdge has developed proprietary technology and partnerships with major search engines, social network sites and other leading tech-focused companies, as part of a streamlined marketing solution to help businesses grow online, as well as reach and interact with todays consumer.

Fairfax will use the tools provided by LocalEdge to help Australian businesses build an online marketing presence, said Fairfax Media Chief Executive Officer Greg Hywood. Coupled with Fairfaxs strong local sales relationships, particularly in regional Australia, this promises to be a powerful offering.

LocalEdges full line of digital products brings the highest quality and best value in advertising to the marketplace, said Hearst Newspapers President Mark Aldam. We are pleased that LocalEdge can enter into the Australian and New Zealand markets with one of Australias most innovative and diverse media businesses.

Using the LocalEdge platform, Fairfax is now in market with a full suite of digital marketing services including website design and hosting for desktop and mobile devices, online video, search engine marketing, search engine optimization, online reputation management, social media marketing and email messaging services.

About Fairfax Media

Fairfax Media is a leading multi-platform media company in Australia and New Zealand. The group comprises metropolitan, rural, regional and community mastheads that offer high-quality, independent journalism and dynamic venues for commerce and information. Fairfax operates five business divisions: Australian Publishing Media, Domain, Digital Ventures, Fairfax Radio and Fairfax New Zealand. Australian Publishing Media has four publishing units News Media, Business Media, Life Media and Australian Community Media that generate content across all media platforms for major mastheads The Sydney Morning Herald, The Age, The Land, The Australian Financial Review, The Canberra Times, http://brisbanetimes.com.au, among many others, as well niche websites such as http://thevine.com.au. Fairfax also produces prestigious conferences and events that attract large-scale, highly-engaged audiences and community participation. More information about Fairfax Media can be found at http://www.fairfaxmedia.com.au.

About LocalEdge

LocalEdge, A Hearst Media Services Company is a division of the Hearst Corporation. A premier multi-media company leading the transition to Web-based advertising for business, multi-media organizations and agencies, the organization has been in business for over 40 years and services customers nationwide. Through the development of proprietary technology and partnerships with major search engines, social network sites and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers and business partners reach and interact with today’s consumer. Through a single-sign-on customer dashboard, LocalEdge enables customers to access digital products and proof-of-performance reporting within Internet marketing campaigns. Management tools allow the customer to preview, update and customize content as well as review and monitor analytics. Additional information about LocalEdge can be found at http://LocalEdgeMedia.com or by following @LocalEdge on Twitter.

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