Fashion 102: Public Relations & Publicity, Mon Oct 28th at 6pm

Fashion 102: Public Relations & Publicity, Mon Oct 28th at 6pm
Event on 2013-10-28 18:00:00



Instructor: Gail McInnes

Date: Monday, October 28th, 2013

Doors: 5:30pm *Please arrive early to register in person. NO LATE ADMITTANCE, DOORS WLL BE CLOSED AT 6PM*

Workshop: 6:00pm – 8:00pm

Location: Youth Employment Services Head Office

Address: 555 Richmond Street West, Suite 711, Toronto, ON M5V 3B1

Course Description

This workshop investigates the activities involved in taking a fashion line from the runway into customer’s closets. We will discuss the contents of a press kit, how to build your media list, address areas where you can reach the public directly, and how celebrity and influencer dressing and gifting can benefit a brand. We will also discuss how to approach various types of media, the lead times of when to pitch your event or product and how to use any garnered media attention to gain clients and customers.T

Please bring a notepad and pen. A template will be provided at the beginning of the workshop series. Please note, there is no late admittance once the workshop is in session.




  Born from of a partnership between two cutting-edge organizations, A Passion for Fashion marries Youth Employment Services YES’ expertise in youth entrepreneurship with the Toronto Fashion Incubator’s (TFI) success in inspiring new fashion talent between the ages of 16 – 29. Now in its fifth year, this exciting program gives youth the opportunity to explore the world of entrepreneurship in the fashion industry – for FREE!

Please note you must complete four of six workshops to be invited to exclusive sessions with industry experts, mentorship and to enter the Fashionista's Den for your chance to win ,000 cash, a free TFI membership, and 50 hours of mentorship with industry experts. To sign up for all workshops, please visit:

Contact: Annie Lam


Tel: 416-504-5516 ext. 268

at YES Head Office
555 Richmond Street West
Toronto, Canada

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