Fast Tracking User Acquisition

Fast Tracking User Acquisition
Event on 2013-07-18 19:00:00

Fast Tracking User Acquisition

Matthew Wheeler, Partner at Forward Labs

Tuesday, February 5th from 7:00 pm – 8:30 pm

This hands-on workshop aims to give you the knowledge and tools to acquire your first 1000 customers. These customers will form the foundation for your startup, validating assumptions about your business and shaping your early product.

This session will cover:

  • How to choose your first marketing channels
  • Using customer acquisition to validate your business model
  • Getting your first paid search campaign live and effective
  • Paid social media and seeding a viral engine of growth
  • Using your first users for customer development. 

This course is designed for anyone working in or running a new startup, anyone thinking of setting up a new startup, or anyone looking to hire marketers for their startup.

Skill level and pre-requisites This is a beginner’s course. You should have a basic understanding of Lean Startup methodologies (e.g reading The Lean Startup by Eric Ries).

Preparation: Bring a laptop. By the end of the session you will have created your first Google Adwords campaign.


  • Matt Wheeler is a Founding Partner at Forward Labs, a startup foundry that tests a new startup every month. Specialising in technical marketing and product he helps entrepreneurs scale an idea to a business with tens of thousands of customers. Matt has over 7 years experience in technical marketing and product, working in or founding many startups.

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Our Refund Policy: Plans change. We get it. But if you can't make it to a class/workshop, please email us at at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

at General Assembly
9 Back Hill Rd
City of London, United Kingdom

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