Cleveland, OH (PRWEB) February 06, 2013
In 2012, Fathom generated more than $ 300 million in collective revenue for its clients. Expanding its footprint in several vertical markets, namely healthcare, OTC drugs, technology, financial services, manufacturing and education, it added both new clients and deeper relationships with existing clients. A round of new hiring, including account managers, technical specialists, analytics professionals, and content strategists, helped contribute to this goal.
Among its client engagements it counted Abbott Nutrition, Ustream, Diebold, Speck Products, the Columbus Crew, Federal Equipment Company, and Expedient-Intel. Fathom also kicked off comprehensive Google Analytics consulting and training sessions for several Fortune 500 clients.
Weve added many high-quality new clients and partners in the past year, said Jeff L. Herrmann, Chief Revenue Officer. As we actively strive for deep relationships with our ideal clients, i.e. those that hold marketing investments highly accountable and grow with us, were thrilled to add to our existing strength in the healthcare, technology, financial services and manufacturing industries.
One of the most exciting developments we see is how all businesses are tuned in to the power of data analytics. Helping clients harness insights and develop and implement targeted content messaging strategies to nurture prospects through the different modes of the purchase funnel is a strong growth area for Fathom. By appealing to their digital visitors at various stages of consideration, we can truly guide our clients in predicting and achieving profitable revenue growth.
Fathom formed new partnerships with marketing automation software providers Act-On and Marketo in order to serve clients lead-nurturing and demand-generation needs better. It expects to grow these alliances and create additional ones in the coming year with a focus on generating ever-greater results that matter for clients.
Central to Fathoms growth is its people and culture. On this subject, President & CEO Scot Lowry said: Our purpose is to help people realize their full potential so they can create prosperity and growth for themselves and our clients. We invest in our people, they do amazing things for our clients, and our clients reward us with more business that fuels this virtuous cycle of growth. It turns out this conscious choice is very attractive to phenomenal people. Having the best of the best at Fathom simply accelerates this wonderful dynamic. We are very fortunate to have a company like this.
New services introduced in 2012 included: