February 2015 – Video Marketing with Casey Henry
Event on 2015-02-10 17:00:00
As usual, this event is on the second Tuesday of the month, with networking from 5 to 5:30, we'll have an hour long presentation and Q&A, then another half hour of hang around time. Hope to see you there!
2015 is shaping up to be the “Year of the Video” according to many experts in the field. How can you use video to improve the performance of your campaigns, including paid, retargeting, prospecting, and SEO? Understanding how to use video and content on your landing pages will give you the boost in metrics that you're looking for in 2015.
Casey will be sharing his research about the impact of video on your SEM campaigns in both positive and negative ways. He’ll also be focusing on where video can have the biggest impact on your funnel pages and content.
- Understand the future of video SEO (or what’s left of it)
- How video can be used to increase your SEM campaigns performance
- The value of video in your PPC campaigns
- How video can support your marketing goals
Casey Henry is currently the SEM/Growth Manager at Wistia in Cambridge, MA. He currently manages Wistia’s web advertising, retargeting, PPC, SEO, and marketing engineering efforts. Before joining Wistia, he was with Moz as their Director of Inbound Engineering managing a team of engineers responsible for all marketing related engineering needs. Dating back to 2005, Casey began SEM consulting for a number of business focusing on organic traffic growth.
Casey is constantly testing how video can be used to increase the performance of paid and organic efforts by businesses. Understanding the value of video within his campaigns has become an obsession driving his research at Wistia. He also continues to research Google rankings and what factors can lead to increased rankings and traffic. Follow him on Twitter at @caseyhen.Location
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209Parking & Transit
There is street parking available around the venue (.60/hour until 7PM), a pay lot across the street in the Safeway building (enter on 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77).Tickets
Early Bird member tickets start as low as ! Prices go up on February 3rd, so get ‘em early.
at Bridgeport Brewing Company
1313 NW Marshall
Portland, United States