FETAC Level 5 Digital Marketing Diploma
Event on 2014-09-02 18:30:00
Costs for this training are outlined below. There are a limited number of free places available for qualifying Irish Job Seekers. You can register for this event free of charge and pay the Travel Professionals Skillnet. Spaces are limited and registration does not guarantee a place. For further information/clarification please e-mail firstname.lastname@example.org.
FETAC Level 5
Digital Marketing Diploma
Tue 2nd Sept – Tue 18th Nov :: 6:30pm-9:30pm (12 weeks)
The Digital landscape is changing rapidly. New channels, strategies and benchmarks appear daily.
The SureSkills Diploma in Digital Marketing is a part time industry-led evening course, which has been designed by Industry experts to incorporate the latest trends, strategies, real world experiences and best practices in the Digital Industry.
This practical hands on course will give you a complete overview of all of the core channels and how they fit together in order to plan and deliver successful digital and social media marketing campaigns, applicable for both B2B and B2C businesses
What will be learned?
How digital and social media marketing can grow your business by understanding the channel best practices and essentials
· Introduction to Digital Marketing
· Search Engine Optimisation (SEO)
· Pay Per Click (PPC)
· Google Analytics
· Email Marketing
· Inbound Marketing
· Facebook Marketing
· LinkedIn for Lead Generation
· Twitter, YouTube and Blogging
· Social Media Monitoring, Online PR & emerging social media trends
· E – commerce
· Digital Display Advertising
· Mobile Marketing
· Affiliate Marketing
· Planning and Implementing a Digital Marketing Strategy
Who should attend this course?
This course is suited to anyone with an input into the marketing of business of any size. Owner/Managers wishing to develop their skills and understanding of Digital Marketing will gain as much from this course as individuals with responsibilities for the Social Media/Digital Marketing of organisations. This dynamic area is constantly developing and this course provides a concise and practical guide to producing the best results for your business from your digital marketing platforms.
12 x 3 hour sessions
Tuesdays, 2nd September – 18th November
6:30pm – 9:30pm
ITAA Training Room, Westmoreland Street, Dublin 2
at Travel Professionals Skillnet