Final calculations when estimating SEO traffic
Image by Gavin Llewellyn
An example of how natural search traffic can be calculated by taking into account:
– Monthly searches (via Google AdWords keyword tool)
– Potential click-through rate as a result of position on page one of Google’s search engine results pages
– Conversion rate of key terms
– Average order value/ NPV related to key terms
(CC) Gavin Llewellyn. www.onetoomanymornings.co.uk. Feel free to use this picture. Please link back to the original picture on Flickr and credit as shown above.