Fine-Toothed Comb: Honing Your PPC to Maximum Successful Effect

Fine-Toothed Comb: Honing Your PPC to Maximum Successful Effect
The goal of using PPC is achieving as high a PPC optimization as possible. You want your PPC campaigns to be recognized prominently in online searches while keeping your PPC costs down as much as possible. Once you begin using PPC, you will see …
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Name Dropping in PPC Search Ads – Using Your Competitors to Promote Your
There is an ongoing debate over using your competitors names as keywords on PPC search ads. This practice consists of adding competitors names to your list of keywords. These are terms and phrases that people commonly search for in search engines …
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