FINESSE: The Usability Course

FINESSE: The Usability Course
Event on 2013-02-14 09:00:00
This course is a must for anyone who makes business or marketing decisions about online initiatives, or has to interact with those who do!
Usability determines the success or failure of your digital presence in websites, mobile and social environments. The father of usability, Jakob Nielsen, recently said of mobile apps that “the customer experience is your brand”. The importance of usability can no longer be ignored.

In this course you will learn to master the principles and best practices in usability, ensuring that your target market gets a compelling customer experience that will make them excited about your online presence.

You’ll learn how to write for digital media, how to benchmark the six key metrics of usability of your site (and your competitors’ sites). You’ll discover how to conduct the kind of practical usability testing that immediately helps you to improve user experience.

You’ll also learn a seven-step methodology for specifying and managing any digital development project to ensure it stays customer-centric.

Some more or what is covered:
• Improve usability in websites, mobile and social media
• Principles and best practices
• Ensure compelling customer experience
• How to benchmark
• Six key usability metrics
• Writing for digital
• Practical usability testing
• Seven-step methodology for managing digital development

The course is led by Karen Parkin, a digital strategist, web PM, corporate e-commerce expert and international internet business veteran, who has managed major award-winning web development projects for some of the world's largest corporations.

Britefire (Pty) Ltd. (
A digital strategy and marketing firm. With innovation and international experience, we help companies excel worldwide in e-business, online marketing and digital project management. We offer consulting, development, implementation and training.

South African companies who have benefitted from our experience include:
Clicks, Orion Group, UNISA, SA Tourism, MWEB, FinWeek, McCann Worldgroup, Eskom, Jupiter Drawing Room, Makro, Media 24, Exclusive Books, City Sightseeing Cape Town, Ocean View House, Trudon, Mooiplaas Guesthouse, GCIS, Markham, University of Stellenbosch Business School, Struik and Standard Bank.

Globally, we have worked with a long list of organisations, including:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.

at TBC
Johannesburg, South Africa

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