Firms join push for late payers crackdown

Firms join push for late payers crackdown
However, Mr King said the increased interest in the PPC showed that “businesses are becoming more aware of the impact late payment has on suppliers”. The other businesses to sign up last week following The Sunday Telegraph campaign were temporary …

How to Overcome the Top Three Enterprise SEM Obstacles
For enterprise PPC campaigns, you or your search engine marketing company should be able to identify big buckets and break these down into more manageable units. Structuring is very essential. Obstacle #2: Execution Hurdles Implementing enterprise …
Read more on Promotion World (press release)

Search marketing: Does PPC get an unfair reputation as SEO's 'poor relation
PPC has pushed the cold image of spreadsheets, formulas and analysis by trying to be more science than art, but elements of creativity are still required. Those elements need to be brought to the fore or there's no way to differentiate a campaign (or …
Read more on The Drum

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