Auckland, New Zealand (PRWEB) March 14, 2014
FIRST New Zealand has just released their new case study on Google Analytics for EziBuy showing their approach to web analytics for EziBuy e-commerce website.
EziBuy, purchased by Woolworths for $ 350M in 2013, is a leading multi-channel retailer offering fashion clothing and home decor in Australasia. FIRST has been working with EziBuy continuously since 2005 to optimise the return from digital channels, driving significant new customer and revenue growth for EziBuy. Leveraging the Google Analytics global partner network (GACP), FIRST has configured Google Analytics and Google Tag Manager (GTM) for best practice.
An accurate analytics implementation along with FIRSTs smart, analytical decision support is crucial for EziBuy to understand which digital channels provide the highest and best return for EziBuys marketing investment. EziBuy customers can purchase from EziBuys NZ and AU websites, a multi national contact centre, or from one of EziBuys New Zealand retail stores. The campaign objectives were to make full use of the Google Analytics tracking solution to accurately track and measure online activity to enable smarter business decisions.
EziBuy understood early on that robust, end-to-end visitor tracking is a key requirement for better E-Commerce decision making, as well as understanding a customers first visit purchase behaviour better and carrying out life-time value (LTV) customer analysis.
Google Analytics is a service offered by Google to track insights of visitors to the website. This free service can track traffic and traffic sources and measures conversions and sales for e-commerce websites. Correct implementation and advanced customisation is crucial for big e-commerce businesses to get right statistics of the website visitors for continuous optimisation of the website as well as business.
FIRST, a Google Analytics Certified Partner (GACP), has heavily customised Google Analytics for EziBuy to meet their desired objectives by utilising the broad expertise knowledge provided within the company. The major tasks involved: