Five Things to Check on a Business Website for Local Search Marketing

Kennebunk, Maine (PRWEB) July 17, 2013

Search engine optimization is not a set-and-forget project. Instead, it is something that needs to be continually revisited and improved upon. This is one of the many reasons it is wise to hire a firm such as My Local Leads, where team members specialize in various facets of local search marketing and can help to make sure the online marketing campaign is launched properly and managed effectively. Even some things, which seem like they would stay the same once things are put in motion, do need to be regularly revisited in an effort to verify optimal settings. These next few items are the sorts of things local business owners want to make sure is being paid attention to when it comes to improving the reach of their website in an effort to improve online lead generation and conversion.

The Robot.txt file on a website is responsible for providing a route for search engines to find their way through a site. This file includes the coding that tells a search engine which pages on a site should indexed. It also indicates which pages on a website should not be indexed, or otherwise should be ignored, by search engines.

The XML sitemap is another tool that helps guide the search engines through your website. It can also be used to provide a user side sitemap, making it easier for individuals to find what they are looking for on a website. This option helps boost a sites visibility and ranking by search engines.

Broken links are one thing business owners want to try and be sure to never have on their site. Broken links happen from time to time as pages are updated and different pages that link to them are not updated appropriately. The problem with broken links is not just an annoyance factor for those who are surfing through the website. Broken links can decrease the quality score of a website, causing it to rank lower on the search engine results pages, or SERPs.

Title tags and meta descriptions are important parts of the web page anatomy these days. These items help to tell the search engines what a website and a page are about. This is where one can spotlight their keyword or keyword phrases. It is important to avoid keyword spam in these areas, as it should be with all online marketing efforts.

Another important thing to keep an eye on when trying to improve and enhance the search engine optimization of a website is to verify that the content being added to the site is fresh and original. Duplicate content will not help the site rank well. In some cases, it has been reported to work against a site. In any event, why use a poorer quality marketing techniques rather than one that will actually help boost the company sites rank?

Again, these are all items that need to be kept in mind and tested regularly to verify all the right steps for local search marketing and online lead generation are being followed. My Local Leads can help launch an online marketing campaign for a local business as well as help maintain and enhance marketing efforts over time.

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