Five things you would never have expected in search engine marketing

Five things you would never have expected in search engine marketing
Improving the click-through rate (CTR) of a Google AdWords campaign is one of the toughest challenges for search engine marketers. The smallest of changes can make a real difference, especially when it comes to the words and images used in your ads, …
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Digital marketing firm Kenshoo aims for a 0 million valuation
Oct. 6 (Bloomberg) — Kenshoo Ltd., a maker of predictive marketing software, is planning an initial public offering on a U.S. exchange next year that could value it at about $ 750 million, according to Chief Executive Officer Yoav Izhar-Prato. “It's …
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