Lexington, Massachusetts (PRWEB) June 13, 2013
Forbes Consulting Group, the leading market research company that directly accesses and explains consumers authentic emotional reactions, today announced that CEO Dr. David Forbes will be a panelist at the Insight Innovation Exchange (IleX) North America conference June 17-19 in Philadelphia.
What: CEO Dr. David Forbes of Forbes Consulting Group will participate in the Effie Awards expert panel: Unlocking the Conscience for Business Impact
Neuroscience, Cognitive Psychology, and Biometrics are increasingly being embraced as models to understand the unconscious drivers of behavior. This panel of leading industry experts will engage in a spirited discussion to get to the bottom line: which approach is best suited for your business needs that can deliver maximum ROI.
When: June 17, 2013, at 3:40 PM ET
Where: Philadelphia Marriott Downtown (Liberty Ballroom)