Force Marketing Adds SEM Manager Natalia Ekisheva to Digital Team


Force Marketing, one of the nations leading providers of multi-channel marketing services for automotive clients, recently announced that Natalia Ekisheva has joined its Digital team in the role of Search Engine Marketing Manager.

Ekisheva joins the team from IgnitionOne, where she worked on the Client Services team as a bid scientist/algorithmic media manager responsible for paid search bids, optimizations, budgets and overall account performance. She has worked on several key strategic accounts, including Bridgestone, Firestone, InterContinental Hotels Group, New York & Co., NationStar and Greenlight Loans.

She has a proven record of providing analytical, operational, marketing, financial and merchandising support across several industries. She has evaluated and improved existing methods through rigorous evaluation of decision-making processes. She has also devised systemic solutions and new methodologies to optimize asset allocation and divestment as well as as assist pricing in retail and auction-based marketplaces.

“We’re excited about adding Natalia to our team, said John Fitzpatrick, Force Marketing CEO and President. Her experience building sophisticated algorithms for companies like Bridgestone, Firestone and Home Depot will be critical to enhancing our Service and Parts campaigns and represents our continued commitment towards leveraging technology to sell and service more cars at a higher profit for our clients than anyone else.”

In her role as Force Marketings SEM Manager, Ekisheva leads a team of SEM Specialists to implement strategy and solutions for the firms digital clients spanning North America. Her new role includes guiding search strategy and enhancing key engineering projects, including custom dealership algorithms, enhanced optimization, and championing Force Digitals service and parts initiatives.

I hope to add to the current success of the team, said Ekisheva. I would like to streamline and simplify reoccurring processes in order to be more strategic rather than reactive when it comes to on-boarding and budget management, while improving clients performance and satisfaction.

Ekisheva started at Force Marketing on March 2, 2015.


Force Marketing is an automotive multi-channel marketing company headquartered in Atlanta, Ga. The company offers marketing services to an expansive client base throughout the U.S. and Canada. The company made Inc. magazines 500|5000 list of the fastest-growing private companies in the U.S. in 2014 for the sixth consecutive year. More information about their auto dealership marketing services can be found online at

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