Four Marketing Takeaways from Shanghai's Auto Show

Four Marketing Takeaways from Shanghai's Auto Show
Auto Shanghai 2015 wraps up this week – and though it took place in a huge new expo center, it's been more subdued than usual, since organizers banned the sexily-clad models that have been a hallmark of the event. (See item 4.) Here's a wrap-up for …

Immortology Relaunches Web Site To Dispel Common Marketing Misconceptions
This week the agency relaunches its Web site to focus on dispelling common marketing misconceptions that agency executives have too frequently heard from clients. The site debuts with their top 24 favorite cliches, including “The big idea is dead. Give …
Read more on MediaPost Communications

NFP Should Remain Vigilant on Corporate Marketing Tools
The pervasive success of corporate marketing could easily have those of us in the Not for Profit and public sectors looking on green with envy at the prospect of influencing people with such effect. But we have been implored to not be so eager. The …
Read more on Pro Bono Australia

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