Four often overlooked factors in PPC advertising

Four often overlooked factors in PPC advertising
If your client suddenly starts up a massive TV advertising campaign then make sure that your PPC budget can support the additional traffic. If they are pushing certain messages in print advertising then try and reflect these in the PPC ad text and …
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Takeaways from our #IMW13 Hangout: Measurement, analytics and attribution
Attribution and the last click (PPC) — it's a useful tool, but not the only one. Don't get stuck using just one model. New tools … What are the first steps for setting up measurement in a multichannel marketing campaign? Jim Sterne: If you are a …
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