From tactical overhead to strategic growth driver: B2B marketing in the

From tactical overhead to strategic growth driver: B2B marketing in the
In order for business organisations in complex selling to not only stay competitive in the future, but to achieve growth in markets where customer needs are constantly changing, a strong marketing function that is digitally capable is a necessity …
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'True Island Flavour' marketing theme for wooing visitors to P.E.I.
Tourism Minister Heath MacDonald says the Island's delicious food, beautiful coastal scenery, world class golf, and unique culture will be a focus in the marketing. “We collaborated very closely with industry organizations that represent tourism …
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Star Wars Marketing Tie-Ins Have Jumped the Gundark
Caption: With limited edition makeup, Covergirl doesn't want your lips to miss out on Star Wars—or its brand to miss out on this amazing marketing opportunity. Covergirl. Gallery Image. Slide: 3 / of 14 . Caption: Forget shamrocks. Lucky Charms has …
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