FSB Masterclass Series: Digital Marketing Overview with Liberty Marketing
Event on 2016-02-03 09:30:00
Masterclass Series: Introduction to Digital Marketing Overview Delivered by Liberty Marketing 3rd February 2016 FSB Wales Office, Lambourne Crescent, Llanishen, Cardiff, CF14 5GP Arrival from 9am for 9.30am start until 1pm Tea, Coffee & Buffet Lunch provided Digital Marketing is vital to the success of so many business in all sectors. FSB Wales is delighted to host this masterclass on the topic which will be delivered by FSB Member Liberty Marketing – www.libertymarketing.co.uk/ Key Learning Outcomes: Understand the role that digital plays in modern marketing Identify basic principles of a successful web presence Understand how search works Understand key SEO principles Understand key Content and Social principles Understand key PPC principles Learn how to track your progress Course Description: Digital marketing is no longer the “new kid on the block”; it has become an integral component of most business’ marketing strategies. The measurability, reach and ROI achievable through digital marketing often out-perform that of traditional marketing channels. Every business will benefit from an online presence but those that thrive take full advantage of the digital channels available to them. This course has been designed to provide delegates with an overview and awareness of the main digital marketing channels available to small to medium sized businesses. It will cover key digital marketing principles and explain how they could benefit your business. We will cover the primary digital marketing disciplines of Search Engine Optimisation (SEO), Pay per Click Advertising (PPC), content marketing and social media marketing. We will also look at how you should measure the success of your online marketing using analytics as well as how this data can inform your future marketing decisions. You will leave this course with an awareness of and practical tips for implementing Search Engine Marketing including SEO, PPC advertising, content marketing and social advertising.
at FSB Wales
1 Cleeve House , Lambourne Crescent
Llanishen, United Kingdom