Fundamentals of Pay Per Click (PPC) Marketing

Fundamentals of Pay Per Click (PPC) Marketing
Event on 2013-05-22 18:00:00

Fundamentals of Pay Per Click (PPC) Marketing

Instructor: Larry Kim

Paid search generates approximately 240 Million clicks and 13 million conversions every day – It’s a highly effective and leveraged form of direct response marketing and should be employed in some form by any company with a Website. This class will start off by covering the basics of Pay Per Click  (PPC) Marketing, but will also cover advanced topics like remarketing and advanced mobile ad strategies.

What You'll Learn:

  • How to set up and structure an AdWords Account: from Campaigns to Ad Groups to Keywords and Ads.
  • How Search Engines determine which ads get the top spot.
  • All the best paid search optimization techniques: including Bid Management Strategies, Negative Keyword Research, Keyword Expansion, Ad Text Optimization, and more.
  • Secrets to developing a mobile ad strategy and using remarketing to chase visitors around the Internet.

About the Instructor

Larry Kim is the Founder & CTO of WordStream, a provider of PPC Management software and services based in Boston’s Back Bay. He has over 10 years of hands-on experience in managing Paid Search accounts. Larry bootstrapped the company in 2007 and raised 16M in venture capital from Sigma Partners and Egan Managed Capital. The company today has over a thousand customers and 70 employees, and is the provider of the AdWords Grader and 20 Minute PPC Work Week.

Larry is the author of 4 Award-Winning Books on Software Development, and is a frequent blogger for many internet marketing publications including  the SEOmoz blog, the Wordstream BlogSearch Engine Journal,  Marketing ProfsSearch Engine WatchSmall Biz TrendsSearch Engine LandForbesInc. MagazineOnline Marketing Institute, and dozens of other business, technology, and internet marketing publications. He has a bachelor’s degree in Electrical Engineering from the University of Waterloo in Canada and lives in Central Square, Cambridge.

at Campus
500 Harrison Ave
Boston, United States

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