Future of Advertising: Doing Business in a Digital World

Future of Advertising: Doing Business in a Digital World
Event on 2014-09-25 13:00:00

The number of marketing and advertising channels available to small businesses have significantly expanded across new mediums; beyond traditional print, radio and television, there is now a host of channels that businesses can use to advertise their products and services. How do you decide what to advertise, how, and through which channels?

Hear from experts from Yellow Pages Group and Treefrog Interactive Inc. on how to maximize the visibility of your online presence and capitalize on the digital solutions available to help your business grow:

  • Advertising methods for small businesses with limited budgets
  • Shift in trends from traditional to digital media
  • Search engine optimization: SEO, SEM
  • Mobile optimization of your site and local search
  • Effective social media strategy
  • How to measure your results
  • Upcoming trends in advertising: Astrovertising and advergaming, native advertising and wearable technologies, shoppable shows and guerrilla branding, big data and programmatic buying

Receive one on one consultation from Yellow Pages Group and be entered to win a Microsoft Surface Tablet


at Newmarket Community Arena
200 Doug Duncan Dr
Newmarket, Canada

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