Future of Content Marketing: What Do The Experts Say?

Future of Content Marketing: What Do The Experts Say?
The Content Marketing Institute (CMI) recently had a webinar to discuss exactly that – The Future of Content Marketing. In this webinar, four industry thought leaders including CMI's very own Joe Pulizzi, discussed the future of content marketing …
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The 5 most common content marketing mistakes
The promise of content marketing is the astounding ability to provide value to your audience, help them find great advice and entertain them. In order to do so successfully, we need to adjust and react to insights provided by data. But in order to make …
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What's the difference between inbound marketing and content marketing?
In his opening address to the marketing conference MozCon 2014, Rand Fishkin suggested that inbound marketing is losing out to content marketing because the two terms have become interchangeable. Rand is the co-founder of Moz, the US agency that …
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