FutureComms15 – The PR and Comms Event of the Year
Event on 2015-06-18 09:00:00
The Future of Communications is now. Let's Make It Happen.
The evolution of PR & Comms is picking up speed. With content marketers taking centre stage in the digital world, what place is left for PR professionals? Is PR actually dead? Do PR pros need to turn into content marketers? Or will content marketers slowly take on all PR tasks and duties? Following last year’s acclaimed event, FutureComms15’s one-day conference delves into the PR/content divide to unveil the future of PR and communications.
Taking place at The Crystal – a suitably forward-thinking venue in London's Docklands – FutureComms15 will bring together over 200 marcomms professionals and some of the world's leading speakers and practitioners to inspire us all to rise to the communications challenges of today and the near future.
• The Brand Storytelling Opportunity for PR
• Will Content be the death of PR?
• Decline of SEO & the rise of the brand story
• Sponsored content vs press coverage
• How can brands tell more compelling stories?
• Which skills, technologies and platforms are critical for success?
• How can we measure more smartly?
ROBERT ROSE | Content Marketing Institute – Chief Strategy Officer
Robert is the Chief Strategy Officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group. Robert’s highly anticipated second book – Experiences: The Seventh Era of Marketing has just been published.
ROBERT PHILLIPS | Co-Founder of Jericho Chambers
Robert is the author of Trust Me, PR Is Dead (Unbound, 2015). He is also the co-founder of Jericho Chambers.He was formerly President and CEO, EMEA, of Edelman, the world’s largest Public Relations firm.
STEPHEN WADDINGTON | Chief Engagement Officer at Ketchum
Stephen has earned a reputation as a public relations moderniser, thought-leader and consumer engagement advocate through senior roles during the last 20-years as a public relations consultant, author and journalist.
ZOË CLAPP | Communications Director at UKTV
Zoë is a member of the executive board at the multi-award winning media company, UKTV, an independent joint venture between BBC Worldwide and Scripps Networks Interactive Inc. Zoë is responsible for the portfolio of brands and programmes.
SHIVVY JERVIS | Head of Digital Media at Telefónica
A Britain’s Women of the Future awards finalist, Shivvy is a technology editor and the creator and host of Digital Futures, a popular YouTube video series on emerging and future digital trends. She was featured on CNN’s Leading Women portal.
CHRIS WEBB | Ex-Head of News and Deputy Director of Public Affairs for the Met Police
Chris Webb is the former Head of News and Deputy Director of Media and Communication for the Metropolitan Police Service. He's recognised as one of the UK’s leading experts in critical incident media handling, crisis communication and crisis management.
SARAH PINCH | President of the CIPR
Sarah is an experienced corporate communications and marketing expert. She started her career as a journalist for the BBC. In 2011 she won the inaugural Institute of Directors and Chartered Institute of Public Relations PR Director of the Year Award.
DAVID SCHNEIDER | Writer, Comedian, Director, Social Media Consultant
David is best known in the UK as an actor/writer on TV shows such as I’m Alan Partridge and movies such as Mission Impossible and 28 Days Later. David set up the agency ‘That Lot’ to provide content for brands and businesses, as well as making viral videos and pictures.
FRANCIS THOMAS | Head of Communications at London Midland
Francis is Head of Communications at London Midland. He joined the company following record numbers of train cancellations in 2012. Previously Francis held senior positions with Boots, Lego and Ofqual.
GEMMA GRIFFITHS | Managing Director at The Crowd &I
Gem is managing director of communications consultancy, The Crowd &I and was named her the UK’s Outstanding Young Communicator by CIPR in 2013. Gem is co-chair of CIPR’s social media panel advising on training and policy.
LUKASZ ZELEZNY | Head of Organic Acquisition at Uswitch
Lukasz Zelezny is the head of organic acquisition at uSwitch.com, a UK based price comparison website with offices in London. Leading his team, he is responsible for the uSwitch.com brand's organic visibility, conversion rate, traffic and engagement.
CHARLES ARTHUR | Freelance Technology Journalist – Previously Tech Editor at The Guardian
Charles is a freelance journalist, editor, speaker and moderator who was previously technology editor at The Guardian between 2005 and October 2014.
ALEX MYERS | Managing Director at Manifest London
Alex is director and co-founder of Manifest London, a multiple award-winning creative communications consultancy built around the changing shape of the media, the changing role of brands and the changing demands of their audiences.
CARLOS MENEZES | Managing Director at Quirk UK
As Managing Director of Quirk UK, Carlos Menezes has led teams across all aspects of digital, where he has acted as a lead consultant on major projects for the likes of Warner Bros., Netflix, SABMiller & Nestle.
VIKKI CHOWNEY | Director of Content & Publishing Strategies at Hill+Knowlton Strategies
Vikki is part of H+K’s Global Centre of Creative Excellence, joining the agency to oversee the creation of multichannel content that tells a brand’s story, and working out where to put it so that it makes significant impact.
MATT GILBERT | Business Development Director at Guardian Labs
Matt is Business Development Director at Guardian Labs, the branded content agency from The Guardian. Matt started his media career at Saatchi and Saatchi as a planner, moved to i-level, a start-up digital agency during the dot.com boom, before joining the Guardian in 2007.
MAX TATTON-BROWN | Founding Director at Augur
In 2013, Max left a global tech startup to found Augur, a new agency that helps unsexy tech brands create value from their story. He also writes for places like The Guardian, Wired and Econsultancy.
PAUL SUTTON | Independent Social & Digital Media Consultant at Paul Sutton LTD
Paul Sutton is an independent digital media consultant, providing strategic consultancy, creative campaign advice and best practice training to agencies and in-house communications teams. His work has won 16 social media awards in the last three years.
DANNY WHATMOUGH | Head of Digital at Weber Shandwick
Danny Whatmough is Head of Digital across Weber Shandwick’s UK and EMEA consumer practice. Before joining Weber he was digital lead for Ketchum’s P&G business. He is chair of the PRCA’s digital group and a member of AMEC’s social media measurement committee.
NEVILLE HOBSON | Independent Communication Consultant at NevilleHobson.com
With over 25 years’ international experience in PR and marcomms, Neville Hobson runs one of the UK’s top PR blogs, nevillehobson.com, and co-hosts the For Immediate Release podcast series.
JON BERNSTEIN | Editor, Writer and Digital Media Consultant – Freelance
An award-winning journalist, writer, editor and digital strategist. Jon was deputy editor, then digital director, at the New Statesman working across a portfolio of titles including Press Gazette and Blueprint; multimedia editor at Channel 4 News and editor-in-chief of Directgov.
ADAM CRANFIELD | Director / Consultant at DigitalFWD
Adam is a digital marcoms consultant and director at DigitalFWD. He has 16 years' experience spanning B2B, B2C, nonprofit, in-house, agency and consultancy roles. Adam works on a wide range of projects, from digital strategy, to content marketing.
JONATHAN BEAN | Chief Marketing & Growth Officer at Mynewsdesk
Jonathan is responsible for the global marketing and growth organisation at Mynewsdesk. A sought after speaker and blogger, Jonathan has spent his 15 year career in advertising, communications, media and technology businesses.
9:00am Registration & Breakfast
9:30am Welcome from Mynewsdesk / Introduction to FC15 – Jonathan Bean
Jonathan Bean, Chief Marketing and Growth Officer, will introduce the event and talk us through the various topics that will be discussed throughout the day.
9:45am The Brand Storytelling Opportunity for PR – Robert Rose
We all know PR is in a state of change. The industry is evolving every day. The opportunity for brand storytelling can be huge for organisations and PR practitioners – but according to Robert Rose – the world’s leading content marketing strategist – only if we commit to both organisational change and a different approach to the services we provide.
10:20am Trust Me, PR is Dead – Interview – Robert Phillips
Robert Phillips was EMEA President of Edelman, the world’s largest PR firm, when he stepped down in November 2012 citing his disillusionment with both the company and the industry as a whole. In his book, published this year, Phillips slams the PR industry for failing to adapt to a changing world. He asserts that it is stuck employing generalists in outdated hierarchical structures when businesses are demanding specialist knowledge and skill. And he claims there is little concern for the lack of professional standards or proven value.
10:40am Panel Discussion: PR & Content, The Great Divide?
Chair: Jon Bernstein | Panellists: Adam Cranfield, Robert Rose, Clare Hill, Francis Thomas, Sarah Pinch
Summary: Content marketing has been the buzz phrase around PR and social media over the last 12-18 months. The nature of how brands communicate with consumers has changed as their ability to publish their own content on their own channels has increased, and there is an argument to say that traditional media is becoming irrelevant in this sense. In turn, the implication is that the PR industry is facing the threat of extinction if it doesn’t adapt to this new environment. If brands act as publishers, why do they need PR people? Will these slowly turn into content marketers? Or will content people just add PR skills to their mix?
11:15am Networking & Coffee Break
11:45am Panel Discussion: The Death of SEO & the Rise of the Brand Story
Chair: Neville Hobson | Panellists: Alex Myers, Gem Griff, Max Tatton-Brown, Carlos Menezes, Lukasz Zelezny
Summary: Google’s Panda, Penguin and Hummingbird algorithm changes have had a profound effect on the SEO industry. High search rankings are now dependent on the quality, originality and relevance of online content, rather than the way it is coded. Content marketing has risen to the fore as the way of achieving this, and this has brought together SEO practitioners, social media marketers, PR professionals and brand publishers. Brands are increasingly having to find ways of telling their stories through high impact, interesting, creative and authentic content. But if everyone’s trying to tell their own brand story, how do they create difference in an increasingly noisy world?
12:30am The past, Present & Future of Comms in the Police Forces – Chris Webb
Comms has changed in the police forces from the days of ‘displaced officers’ being moved into comms teams to how comms pros are now in charge of PR. Chris will talk us through those changes and how the Met Police have now switched to digital tools to help them with both crisis and day-to-day comms management.
1:00pm Networking Lunch
2:00pm UKTV Presentation – Zoë Clapp
Detailed description to be added shortly
2:30pm Panel Discussion: Why Communicators Must Embrace the PESO Model
Chair: Jonathan Bean | Panellists: Paul Sutton, Danny Whatmough, Vikki Chowney, Matt Gilbert, Charles Arthur
Summary: The growth of sponsored content and native advertising have integrated paid media firmly with earned, owned and shared media. Brands have little choice but to adapt to this changing environment, and fast. The PESO model outlines a new approach in which communications professionals can ensure that all content campaigns are distributed across the four media types and measured appropriately.
3:15pm Networking & Coffee Break
3:30pm Telefonica case study – Shivvy Jervis
Digital Futures: How an ex-journalist created an original YouTube video series on future tech, backed by Telefonica, and hence positioned the brand as an innovation player.
4:00pm Is the Internet Making Us More Stupider? – David Schneider
Actor, writer and comedian David Schneider – that one from Alan Partridge and The Day Today – is determined to justify those wasted hours on Twitter. Why Facebook’s like a Jewish mother, the dullest tweet ever, dogs that look like Samuel L. Jackson and what to do if the internet breaks down. The final slot of the day is suitable for those who love/hate/are indifferent to the internet.
4:30pm Closing Remarks – Stephen Waddington
4:45pm Close and Networking Drinks Reception
The organisers reserve the right to change the conference programme without notice.
at The Crystal
1 Siemens Brothers Way
London, United Kingdom