Gartner Says CIOs and CMOs Must Learn to Collaborate on Digital Marketing

Gartner Says CIOs and CMOs Must Learn to Collaborate on Digital Marketing
CIO — As businesses across industries shift more of their marketing operations into the digital space, CMOs and CIOs need to evolve away from their traditional, siloed roles and develop a more collaborative relationship, according to research firm …
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Digital signage provides ambiance and marketing enhancements
Digital signage has been around for about 20 years, but now consumers are seeing it 10 to 20 times a day. This ubiquity means they're starting to expect digital content and restaurant operators should take advantage of its abundance of benefits …
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Digital Advantage: Learning to capture Internet marketing
It may seem odd to have a digital marketing column in a medium-sized community newspaper like the Victoria Advocate. After all, there's no shortage of information when it comes to Internet marketing. In fact, that's the problem for most local business …
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