Gauging customer sentiment: LexisNexis' content marketing and automation

Gauging customer sentiment: LexisNexis' content marketing and automation
Content marketing is on the tip of most marketers' tongues right now, but it wasn't until a decision to implement a marketing automation solution that the team at LexisNexis understood why. LexisNexis is a global content publishing company specialising …
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'Do It Yourself' Can Be Dangerous with Content Marketing
But, as the content marketing experts at Fusion360 attest, content marketing is more than simply writing text. “There are different types of content and the underlining purpose is to engage readers and encourage them to act,” the Utah-based agency …
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Good Content Marketing Starts With Knowing Your Customers
The following is the second article in the series, "Content Marketing Like the Big Brands," in which marketing master Jim Joseph discusses ways that small to medium businesses can create compelling content for their customers to generate breakthrough …
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