GE Gets 30% Better Returns Through Smart Content Marketing

GE Gets 30% Better Returns Through Smart Content Marketing
General Electric's popularity dipped during the 2008 recession, but the massive brand has since more than recovered. How big has content marketing been in the company's comeback? "We've done some research on our content marketing," said CMO Beth …
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B2B SEO demystified: a content marketing case study
As a frequent attendee of marketing conferences I've lost count of the number of times I've heard speakers tell their audience that SEO is incredibly simple, it's just about having great content. Not while this may be true in theory, many businesses …
Read more on Econsultancy (blog)

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