General Electric Chooses a Digital Marketing Pro to Be Its Next CMO

General Electric Chooses a Digital Marketing Pro to Be Its Next CMO
Boff, former executive director of global brand marketing at GE, joined the company in 2003. In her new role, Boff, 53, will be responsible for taking charge of the company's digital industrial marketing strategy and continuing to advance the company's …
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Special report: Which digital marketing tactics provide bang for your buck
Real estate agents and brokers use digital marketing tactics to capture an audience, brand themselves, and prove their ability to perform above and beyond anyone else in their respective market. Inman polled 374 respondents on their habits, successes …
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Penton survey sees traditional postal B2B marketers moving to digital
NEW YORK, NY – September 29, 2015 — Penton SmartReach announced today that research it has conducted shows an accelerating pace of traditional postal B2B marketers moving to digital marketing solutions. In a survey of 391 postal marketers, 30% …
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