Get Found Online! Academy

Get Found Online! Academy
Event on 2014-07-25 09:00:00
Get Found Online! Academy Build Your Website & Learn How to Market on the Web

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Why Should You Attend?

  • SAVE MONEY! Hiring a web designer or design firm can be expensive.
  • GET FOUND ONLINE! Not having a web presence harms local mobile search results.
  • EMPOWER YOURSELF! Manage your own website and market your business online.


Get Found Online! Academy is divided into six units, each taking place on different dates.


Unit 1: Learn Online Marketing to Get Your Business Found!

 July 25, 2014  |  Time: 9:00 am-12:00 pm  |  Fee: 5

This workshop teaches the strategies, free tools & resources, and the steps to marketing online.

Attendees can expect to achieve the following:

  • Learn the importance of a website's DNA
  • Social Network Marketing vs Paid Marketing
  • Learn the key elements to Search Engine Marketing
  • Explain the Search Engine Marketing Superstructure

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Unit 2: Build a Website and Learn How to Manage It  August 23, 2014  |  Time: 9:00 am-12:00 pm  |  Fee: 9*Attendees will be guided step by step in the creation and optimization of their website.

Attendees can expect to achieve the following:

  • Develop a succinct mission statement that defines their business
  • Develop a Value Proposition
  • Discuss Keyword ideas
  • Purchase website hosting*and set up critical accounts
  • Build website

*Participants will have to purchase website hosting in addition to registration fee.

__________________________________________________________________________________________Unit 3: Create Advertising Campaigns in Google AdWords and Facebook September 13, 2014  |  Time: 9:00 am-4:00 pm  |  Fee: 9

Learn how to work with Google Keyword Planner to build ad campaigns and how to use Google AdWords Advertising and Facebook platforms.
Attendees can expect to achieve the following:

  • Learn and Understand the importance of Google Keyword Planner
  • Learn the Google AdWords platform
  • Learn how to drill down and target
  • Learn how to build a landing page
  • Learn about the Facebook "Create an Ad Platform"
  • Learn where the Free platforms are to market your business

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Unit 4: Learn the Importance of Blogging and Multimedia Media Creation Techniques October 18, 2014  |  Time: 9:00 am-1:00 pm  |  Fee: 9

This workshop teaches the strategies, free tools & resources, the steps to creating media and the importance of blogging that affects search rank and marketing. Attendees can expect to achieve the following:

  • Learn the importance of Blogging
  • Learn how to create media quickly
  • Learn the key elements to Search Engine Optimization to Get Found Online organically
  • Learn Elements that Makes Content go Viral

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Unit 5: Metrics, Analytics and Website SEONovember 22, 2014  |  Time: 9:00 am-2:00 pm  |  Fee: 9

Learn how to interpret the data from Google analytics and Facebook Insights. Analyze your website and improve your website in search. 

Attendees can expect to achieve the following:

  • Learn how to use website analyzers/graders
  • Learn how to engage with Google analytics platform and read data to improve website performance
  • Learn how to work with Google Webmaster Tools to improve performance
  • Learn how to use Inspect Elements to cull information about Competitors
  • Learn what data is important within Facebook

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Unit 6: Using Social Networks to Market and Promote your Business December 6, 2014  |  Time: 9:00 am-3:00 pm  |   Fee: 5Learn how to maximize free marketing using Social Networks to distribute content from your blog.
Attendees can expect to achieve the following:

  • Learn how each platform works and affects your website in search rankings
  • Learn how each platform offers different tools to engage fans and followers
  • Learn the most effective strategies to draw traffic to your site
  • Learn the different desktops suites that streamline the distribution process
  • Learn how to schedule in advance to build a strategy to social media network marketing.

If you would like to register or have more questions about these workshops, please contact Carlos Gutierrez at: 956.665.7567 or cgutierrez@utpa.edu

 The Get Found Online! Academy is presented by:

And proudly sponsored by:

at Veterans Business Outreach Center-CESS Building
1407 East Freddy Gonzalez Drive
Edinburg, United States

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