Get It Online Series: Digitally-Savvy CMOs Increase Shareholder Value

Get It Online Series: Digitally-Savvy CMOs Increase Shareholder Value
Event on 2013-01-16 09:00:00

Tumultuous economic conditions have raised the stakes for all C-Level decision-makers at leadingcorporations. The challenge to consistently increase shareholder value has grown in parallel to the growingemphasis placed on digital marketing efforts. With these two forces at play, Russell Glass, CEO of Bizo,recently explored this topic with an article that asked whether “companies with super-smart, digitally-savvy CMOs really outperform their market peers?”

On January 16, Glass will be joined by executives from leading companies to discuss whether digitally-savvy CMOs really do increase shareholder value. The panel will cover digital trends, including big data, social channels and mobile access, and share lessons that all communicators can use for their clients andorganizations. Doors will open at 9 a.m. and Continental breakfast will be served. The panel will commence at 9:30 a.m. and will include ample opportunity for audience questions. Please reserve tickets online in advance. There is no cost for National Press Club Members; non-member tickets are .

Other panelists will include Kevin Alansky, Vice President of Marketing at Blackboard; Rory Channer, Chief Marketing Office at the Corporate Executive Board. Anthony Shop, Events Committee Chairman andManaging Director of Social Driver, will moderate the panel. This event is part of the Club's "Get It Online"series.

Panelist biographies:

Kevin Alansky (@alanksy) is former VP Marketing at Blackboard Inc., one the leading educationtechnology provider in the world. He is passionate about technology and social media. Most recently he ranthe digital & content marketing efforts for the Social@Blackboard team. Kevin can be found blogging forMarketing Finds (

Rory Channer (@rchanner7) is Managing Director of Marketing at the Corporate Executive Board.

Russ Glass (@glassruss) is CEO and Co-Founder of Bizo, a business-to-business ad network. He is aserial technology entrepreneur, having founded or held senior positions at four venture-backed technologycompanies. Most recently Russ led the marketing and product management teams at ZoomInfo, a businessinformation search engine, where he sharpened his B2B marketing skill-set and developed his love forbusiness data.

Erik Rogstad (@rogstad) is Managing Director at AKQA, a leading digital agency. Erik oversees theday-to-day operations of the Washington DC and Atlanta offices. With AKQA since 2000, Erik has servedas Creative Director, Client Services Director and Business Development Director at AKQA DC, winning,growing and managing client relationships with Delta Air Lines, the US Postal Service, Verizon, Johnson &Johnson, Volkswagen and dozens of others. AKQA recently won ADWEEK's Agency of the Year for thesecond consecutive year, with much of DC and Atlanta's work recognized. Erik just stepped down as VP onthe DC Ad Club board, where he created and ran the Best of DC Program series for the past four years.

Anthony Shop (@afshop) is chairman of the Events Committee at the National Press Club and Managing Directorof Social Driver, a Washington, DC-based digital agency.

at National Press Club
529 Fourteenth Street NW – Thirteenth Floor
Washington, United States

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