get {smart}: Content Marketing for Public Affairs Pros

get {smart}: Content Marketing for Public Affairs Pros
Event on 2013-07-19 09:00:00

Smart organizations are turning to content marketing to advance their public affairs strategies. The future of communications lies not simply with media relations or advertising, but with content creation: generating media (articles, images, videos) that your target audiences are likely to consume and share. In this session, our panel of experts will explain why content marketing is a strategy that is here to stay, and show you how your organization can leverage content marketing to build a base of loyal supporters and/or advocates. Then we’ll share tips and tactics for creating quality, shareable content that will increase your organization’s visibility and organic following.


The fee is for NPC members and for non-NPC members. The session will begin at 9:00 a.m. and end at 10:30 a.m.


The get {smart} series is sponsored by the National Press Club Journalism Institute and Adfero Group.

at National Press Club
529 Fourteenth Street NW – Thirteenth Floor
Washington, United States

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