Get to the Top of the Speaking Profession

Get to the Top of the Speaking Profession
Event on 2015-03-17 19:00:00

March Monthly Meeting


Get to the Top of the Speaking Profession

Update from the CSP/CPAE Summit in Florida


David Lim, CSP Global



Show Me The Value

How to calculate and show the ROI from Training


Bob Mittelsdorf  

Date and Venue

Tuesday , 17 March, 2015

Sheraton Towers, Scotts Road, Singapore



6pm – Networking and Light Dinner

7pm – 9:30pm – Meeting

Learn from a pioneer and pillar of Singapore’s professional speaking scene. David Lim, Certified Speaking Professional Global, will share his learnings from the recent CSP/CPAE Summit in Florida. The Summit series was designed to cater content and learning for speaking experts from the National Speakers Association and other Global Speaking Federation affiliates who hold the CSP or CPAE ( Council of Peers Award for Excellence) designation

In this session we will cover:


  • What’s working for marketing for speakers
  • How the CSP Summit has been evolving to cater for the more advanced expert who attends
  • What top speaker managers are finding about the marketplace
  • How to be memorable – for your prospects and network
  • How to leverage Linkedin, and facilitate a mini-Linkedin session
  • Useful tech tools for speakers for content marketing and beyond
  • How you can earn your CSP and join the summit in 2016

The Speaker:

David Lim is best known for leading the 1st Singapore Everest Expedition in 1998. Since then he has developed and delivered paid leadership solutions and tools in 29 countries and 71 cities.  Clients include Google, Linkedin, Citibank, AIA, Novartis. Pfizer, Credit Suisse, and SingTel. For over a decade, David has also been an adjunct lecturer for INSEAD business school’s leadership programmes, engaging leaders on self and team leadership. David was APSS’s President 2007 –2008, and served on the Exco for six years. Association milestones during his term include organising the first national convention in 2008; and the first speaker bootcamp for APSS in 2006. The most common response he gets from his clients and those he mentors is that he excels in helping people believe they can be more than just ordinary. David is author of three books, including (his latest) How Leaders Lead: 71  Lessons in Leading Yourself and Others. 


Show Me the Value:

 A Structured Method for Identifying, Calculating and Managing ROI for Training Initiatives


ROI is a performance measure used to evaluate the efficiency of a training initiative. It is simply the value of the benefit or "return" generated by an investment divided by the cost to develop or acquire investment.

While ROI is usually thought of as being about "financial" benefits, it can also be useful to think about the intangible benefits of training. Many seemingly non-financial benefits have financial implications (e.g., increasing employee job satisfaction can result in less sick days taken, or lower the staff turnover rate). Although calculations of ROI only use benefits that can be expressed financially, it is important that all benefits are captured and recorded.



  • Understand how to calculate the Return on Investment for a training initiative
  • Learn how ROI can be used to align Program Goals with Measurable Business Objectives
  • Identify Intangibles that might otherwise be overlooked or go unreported
  • Learn how to develop and implement an Evaluation Plan for a training program or initiative
  • Understand how ROI can be used to justify and defend budgets

About Bob

Bob Mittelsdorf has over 40 years of project management experience, working throughout the Asian region, organizing and leading multi-discipline and multi-project teams. He is actively involved in presenting adult education courses on various project management topics (planning and scheduling, budgeting and cost control, risk management, contracting and procurement, product and process quality management, leadership and teamwork, communication and stakeholder management, etc.).

Companies who have benefited from Bob's views on how to organize, execute, manage and control projects include: ABB, AMEX, ARAMCO, Barclays, BP, Cisco, Civil Aviation Authority of Singapore, CPF, Credit Suisse, Dell, Exxon-Mobil, Fuji-Xerox, Guinness Anchor Brewery, Halliburton, HP, iDA,Intel,JTC, Jurong Engineering, Microsoft, MINDEF, Mitsubishi, Motorola, NCR, PETRODAR, Petroleum Development of Oman, P & G, QatarGas, Roche, SAP, Shell, SIA, SingTel, STB,Standard Chartered Bank, Sun Microsystems, Surbana,Telekom Malaysia, the United States Air Force, the United States Marine Corp Community Services, Volkswagen, Walmart, and many others.

Initially trained in architecture at Kent State University, Bob holds a BSc from the University of the State of New York, an MBA from the National University of Singapore, and a Master's Certificate in Project Management from George Washington University.


Pre-pay by midnight on 16 March – S

Pay at the meeting – S



Pre-pay by midnight on 16 March – S

Pay at the meeting – S

Save the date: 


Keep your diary clear for these upcoming events: March 25:         Webinar:  Don't Call Them Webinars! Register HereApril 7:             Monthly MeetingMay 22-23:       APSS Annual Convention  Register HereJune 9:             Monthly MeetingJune 20 & 27:  Speaker's Academy

at Sheraton Towers Singapore
39 Scotts Rd
Singapore, Singapore

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