Getting Away From Our PPC Campaigns This Summer

Getting Away From Our PPC Campaigns This Summer
Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking forward to the more relaxed days of summer, and wondering how in the heck I can get away from my PPC …
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12 Hidden Pitfalls in PPC Campaign Automation
In a previous column, I discussed how limiting your exposure to "small stressors" and trial-and-error testing can lead to corporate fragility. This can be what happens when you stop testing, and cede optimization activities to black box campaign …
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