Getting Paid for Your Content Marketing

Getting Paid for Your Content Marketing
Event on 2013-06-13 18:30:00

Getting Paid for Your Content Marketing

Chris Williams, Co-founder at Cammpus

Thursday, June 13th from 6:30 pm to 8:00 pmFirst there was outbound marketing – actively reaching out to customers to clients; then, years later, came the next wave: inbound marketing. But while inbound/content marketing has many strengths and advantages, there are some areas where it can fall short; in particular, when selling products or services that require existing knowledge in order to be understood. 
Enter "Premium Marketing" – creating marketing materials that are educational and add value (so much value, in fact, that you can charge for them). By training your customers as part of the sales cycle, and charging for the service, companies can increase their conversion rates and their profits at the same time. In fact, many companies in Boston already do this for their own customers, including Fresh Tilled SoilThoughtBotBocoupPuppet LabsCantina, and Cammpus.
This class will cover general strategies for Premium Marketing: how it works, where it is most effective, and how to get started. In addition, the class will walk through several case studies where Premium Marketing has been implemented successfully and produced great results. Finally, the class will break into a workshop where students can collaborate and look at ways to implement these strategies with their own businesses.
PrerequisitesStudents should come in prepared to talk about their own companies and share problems that they've faced with the class. 

About the Instructor

Chris Williams is the co-founder and partner at Cammpus. Cammpus allows any business to create their own university, establish their own curriculum and train their new customers, potential customers, and employees. Cammpus has been used to train thousands of professionals and sell millions of dollars of training.

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at General Assembly
101 Main Street
Cambridge, United States

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