Gita Group #Supertasters101 Workshop for Food Brands
Event on 2015-06-20 09:00:00
Success in the food industry is challenging, to say the least. Food industry entrepreneurs and personalities can put out a great product or service, but most often have little time to learn about and execute marketing, public relations, and social media. With the right strategy in place, brands can create attention, demand and loyalty, quickly and effectively. Because every brand is different, the communication recipe for success is unique to each brand, as well. Seasoned food marketing and public relations professional Gita McCutcheon, founder of Gita Group: a culinary and lifestyle marketing and PR firm based in New York City, will present how branding, marketing, public relations and social media can be utilized in a smart and savvy way to break through the noise. Eric Steinman, Editor in Chief of Edible Hudson Valley, will discuss food media – how they think, how they work, what they need, and when. The one-day workshop at MARIST COLLEGE includes: Foundation lessons on branding, marketing, public relations, media relations and social media. Worksheets and discussion sessions to work through the goals and strategies your brand. A marketing, editorial and social media calendar and strategy with action items and deadlines. Additional tips and resources to help maximize your efforts. As food industry people know, a supertaster is a person with above-average tasting capability. But at Gita Group, we define Supertaster as “a person with a heightened ability to pinpoint the various flavors of a brand and who is an experienced tasting guide for a savvy and receptive public.” Having worked with many leading food brands and personalities, we’ve had a lot of experience as marketing Supertasters, and we want to share our recipe for communications success with those who are ready to take their brands to the next level.
at Marist College
3399 North Road , Lowell Thomas Building
Poughkeepsie, United States